In the digital era, the success of your online business largely depends on the visibility of your website. The more visible your site is, the more traffic it will attract, leading to higher conversion rates. One of the most critical aspects of ensuring this visibility is through Search Engine Optimization (SEO). A crucial part of SEO is keyword research, which involves finding and leveraging low-competition keywords for high traffic.
The Sleeper Keyword Research Method
[0:01] Nobody is talking about this strategy and I don’t remember where I got it.
So, heck, I’ll take credit for it.
I’m going to show you how to find high traffic, low competition keywords with the sleeper keyword research method.
In one of my earlier videos, I showed you a list on untapped niche website ideas, and one of those ideas were touring motorbikes.
Evaluating Competition on the First Page of Google
[0:23] And we’re going to use that for this example. So when we are looking for ideas to write articles on, we always want to look at the first page on Google to evaluate what the competition is like.
And finding a forum post or a website with a very low authority on the first page is usually a good sign.
So this research method is building on doing the reverse of that.
The Strategy of Finding Untapped Niche Ideas
[0:52] And that is why I call it a strategy because it always works.
It’s not a tactic that works today and then doesn’t tomorrow.
[1:00] It’s a strategy where you look for areas that is not completely covered.
And this is a general idea for publishing content online.
And going backwards is going to increase the chances of you finding some really good ideas.
One of the downsides to this method is that you will have to use a tool for this.
So for this example I’m going to use the free version of Ubersuggest but you can also use Google Adsense Keywords Research thingy.
[1:32] But you will get more results if you use the paid version of Ahrefs or SEMrush.
But for this example the free version of Ubersuggest is more than enough.
So let’s have a look. One of the examples was touring motorbikes and I’m looking for a forum.
Analyzing the Forum Website’s Keywords
[1:52] Like that and we can choose one here I’m choosing this one and not the .co.uk because I want more general traffic I don’t know if that’s a thing or not but let’s have a look at this one and UbiSuggest is going to give us some of the keywords that this forum website is ranking for and it ranks for quite a lot of keywords.
Of course it will rank very low on a lot of these keywords but it is on position one for quite a lot of keywords here.
Forum’s Page One Ranking Indicates Lower Competition
[2:30] I don’t pay so much attention to the SEO difficulty because it sort of contradicts the method here because if the forum is on page one it’s by definition is lower competition.
Maybe not low competition in all instances but at least lower.
One caveat to this is that if it’s a forum post that is very well written with high quality content it could definitely rank better than an article could.
Importance of Well-Written Forum Posts for Ranking
[3:07] But most of the times it’s not.
So let’s have a look at the list here and they have all quite decent estimated volume.
I don’t know what this means.
[3:21] Some of these are for searches for the specific forum so that is not interesting.
This is for a specific type of motorbike and if you know something about that one that might be a good topic to write on.
Motorbike salesman might be also something to write on.
Dry rut tires motorcycle that could be a very interesting topic for an article and Ubersuggest estimates 140 monthly searches.
So let’s have a look at the first page and you can also do this directly in Ubersuggest.
So the forum is actually number one.
Forum’s Article Outranking Possibilities Explored
[4:01] The The Surfer plugin estimates also over a hundred monthly searches.
Reddit is also here, and maybe we can take a look to see if the forum post is a decent one and it doesn’t look like it.
So we have found a good keyword here with a decent monthly volume.
It’s not zero anyway. Let’s go further down the list.
Here BMW are something problems let’s have a look at that 140 estimated volume and the surfer plugging only estimates 20 but it’s still not 0 and these are YouTube videos.
[4:46] And if you go down here, the same guy that is here, is here and he talks about another problem.
And then we have another forum.
So if you want to write a good article on the problems with this specific bike, you could definitely outrank some of this, even without a video, I think.
Creating a Comprehensive Article on Bike Problems
[5:05] So it might be interesting to write an article where you search all the forums you can find and watch all the videos you can find and make a complete list of things people have reported as problems with this bike.
Maybe you can rank them in severity and you can also rank how many times somebody has mentioned these problems.
And if you know something about this bike you can also chime in with your own experience.
[5:34] With the paid version you would of course you can just go down the list here and continue and with Ahrefs you have the benefit of finding keywords for not the complete site as I did here but also with individual articles and that can be more helpful if you’re writing on the topic where there’s no specific forum that covers that topic.
Tools Recommended for More Advanced Keyword Research
[6:01] But if you’re starting a completely new site these two are more than enough to get you started my advice is don’t go out and pay for tools start by creating your website and start by writing these two articles and when you have exhausted the list here and you get three searches a day so if you have like 10 or maybe 10 articles in in this manner i think it could maybe could be a good idea to to buy a tool but until you have something live and you have written what you have already found here.
I wouldn’t recommend diving into that rabbit hole.
Conclusion: Start Writing Articles Before Investing in Tools
[6:40] You most likely are not going to get out anyway.
So I hope you find this useful. I’m going to post more about this sleeper method and some of the more interesting details in this strategy.
So stay tuned for that. Till next time. See ya!
END OF TRANSCRIPT
Keywords are words or phrases that people use to search for something on search engines. These are the terms that your potential customers are typing into Google, Bing, or any other search engine. There are different types of keywords:
High-Traffic Keywords: These are keywords that a large number of people are searching for. They usually have high competition because many businesses are trying to rank for them.
Low Competition Keywords: These are keywords that have a relatively low number of searches, but also low competition. This means that not many businesses are trying to rank for these terms, making it easier for you to rank higher on search engine results pages (SERPs).
Niche Keywords: These are very specific keywords related to your niche or industry. They usually have low competition and can be very effective in attracting targeted traffic.
Long Tail Keywords: These are longer and more specific keyword phrases that visitors are more likely to use when they are closer to making a purchase or finding the information they are looking for.
Importance of Low Competition Keywords
While it might be tempting to target high-traffic keywords, it is often more effective to target low-competition keywords. Here are some reasons why:
Easier to Rank: Since there is less competition for these keywords, it is easier to rank higher on SERPs, which increases the visibility of your blog.
Targeted Traffic: People using long-tail or niche keywords are usually closer to making a purchase or finding the information they are looking for. This means that the traffic you attract with low-competition keywords is more targeted and likely to convert.
Higher Return on Investment (ROI): Because it is easier to rank for low-competition keywords and the traffic is more targeted, the ROI is usually higher compared to targeting high-traffic keywords.
How to Find Low-Competition Keywords
Finding low-competition keywords requires some research and analysis. Here are some steps to help you find low-competition keywords:
Start with Keyword Research Tools: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find keyword ideas related to your niche or industry.
Analyze Keyword Difficulty: Keyword difficulty is a metric that tells you how hard it is to rank for a specific keyword. The lower the keyword difficulty, the easier it is to rank for that keyword.
Check Search Volume: While you want to target low-competition keywords, you also want to make sure that there is enough search volume for these keywords to make it worth your while.
Consider Long-Tail Keywords: Long-tail keywords are usually less competitive and can be very effective in attracting targeted traffic.
Analyze the Competition: Check the websites that are currently ranking for the keywords you are considering. Analyze their content, backlinks, and SEO optimization to determine if you can compete with them.
How to Leverage Low-Competition Keywords
Once you have found low-competition keywords, you need to leverage them to increase your website traffic. Here are some tips to help you leverage low-competition keywords:
Create High-Quality Content: Create high-quality content that is relevant to the keywords you are targeting. Make sure that your content provides value to your audience and answers their questions or solves their problems.
Optimize Your Content: Make sure that your content is optimized for the keywords you are targeting. This includes optimizing your title tags, meta descriptions, headings, and the content itself.
Build Backlinks: Backlinks are still one of the most important ranking factors for search engines. Try to build high-quality backlinks to your content from authoritative websites in your niche or industry.
Promote Your Content: Don’t just rely on search engine traffic. Promote your content on social media, email marketing, and other online channels to attract more traffic.
Finding and leveraging low-competition keywords is a crucial part of any SEO strategy. While it might be tempting to target high-traffic keywords, it is often more effective to target low-competition keywords that can attract more targeted traffic and result in a higher ROI.
Start by using keyword research tools to find keyword ideas, analyze the keyword difficulty and search volume, consider long tail keywords, and analyze the competition. Once you have found low-competition keywords, create high-quality content, optimize your content, build backlinks, and promote your content to attract more traffic.
What are low-competition keywords?
Low competition keywords are keywords that have a relatively low number of searches, but also low competition. This means that not many businesses are trying to rank for these terms, making it easier for you to rank higher on search engine results pages (SERPs).
Why are low-competition keywords important?
Low-competition keywords are important because they are usually easier to rank for, can attract more targeted traffic, and result in a higher ROI compared to high-traffic keywords.
How do I find low-competition keywords?
Start by using keyword research tools to find keyword ideas related to your niche or industry. Analyze the keyword difficulty and search volume, consider long tail keywords, and analyze the competition.
How do I leverage low-competition keywords?
Create high-quality content that is relevant to the keywords you are targeting. Optimize your content for the keywords, build backlinks, and promote your content to attract more traffic.