September 15

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Webinars vs Online Courses: Which one is right for you?

Currently, interaction through online platforms is growing and popular, especially in the digital age, including webinars and online courses. However, some people see it’s hard to tell the differences between webinars and online courses. This article will analyze both of them, and give you advice when to apply them.

 

The primary difference between webinars and online courses

Format:

WEBINARS

The webinar aims to share common knowledge about a topic and is live to increase the interaction between speakers and participants. These webinars are often free and serve for marketing purposes for a product or service.

ONLINE COURSE

Online courses are more focused on in-depth knowledge and more academic than webinars. The content is also more specific, allowing online learners to access it whenever they need it. Some short courses will be free, but if you want to study long and have a certificate, you need to pay a fee.

 

Structure:

WEBINAR

OPENING – A trained webinar moderator will introduce the purpose and sets out expectations. A brief introduction will be made to the subject.

BODY – That is what a webinar is all about. This portion is where the topic is discussed in full alongside subtle product promotion integration.

It is here that visual aids are used to support slide decks.

CLOSING –The host will summarize the main subjects, highlight the important points, and open the floor to questions from the attendees. After the live session, there are a few webinar service providers that sell training modules.

ONLINE COURSE

OBJECTIVE – Much like the opening section of the Webinar, this is where you describe the targets and the anticipated vital takeaways.

CONTENT – Those are the online resources, downloadable PDFs, video transcript content, updates, and other immersive learning materials.

ASSESSMENT – Most paid courses at the end of each class have assessments or exams, especially if they offer certificates after completion.

 

What elements do webinars consist of?

Video

This is an element that webinar presenters should bear in mind.

Some content marketing studies show that webinars receive more audiences than any other information campaign because of live, real-time communication. Besides, the enthusiastic speakers, passionate about knowledge transmission television also attract attention to viewers

The recorded video will bring credibility and engagement between the individual and attendees. Audiences can pause to listen and confirm information, observe and see their expressions and gesture from speakers. These increase the reliability of the information that the speaker conveys to the audience.

 

Images and graphics

During the occurrence of the Webinar, attendees can see a presenter talking endlessly, but sometime they will lose out on the important variation and visual appeal

Therefore, if you want to host a webinar, you should use powerful and evocative images, photos, and infographics. Pictures help you to simplify complex ideas, analogies, and metaphors in the workshop, bringing visualization, exciting and fascinating emotions.

 

Graphs and Charts

Studies show that, on average, the focus of online information is around 8 seconds, so when doing presentations, especially on webinars, short and concise information is the better. When presenting complex ideas, the speakers should provide graphs, charts, diagrams for simplified presentation, and data.

 

PowerPoint Slides

A visually appealing presentation must include PowerPoint Slides. When using PowerPoint Slides, you are enabled to highlight your keywords, animating images, and other elements to keep engagement.

 

Are webinars always live?

This is the answer for you.

There are two different types of Webinars:

Live

It allows you to interact more with your attendees. They can participate in presentations, ask, and receive an answer right away.

Recorded webinars

This type of Webinar has been set up and played back. This means the attendees cannot participate directly to chat or ask questions as well as answer. However, with a pre-setup webinar, you can play as many times as you want, allowing anyone to subscribe and watch at any time at your convenience.

 

Social Media Integration

Using social media doesn’t just mean popularizing Twitter hashtags or encouraging your audience to do Facebook or LinkedIn status posts. Incorporating the aspect of social media incorporation into your Webinar is perfect for sharing information, engaging viewers and prospects, and driving traffic back to your site, which could increase your Webinar and organization ‘s interest exponentially long after your event ended.

Enable your webinar audiences to share pieces, or even the entire presentation is what social media bring to your Webinar. Think of the nice graphic you’ll use to visually illustrate a revolutionary concept you’ll bring to your Webinar and make sure you have a social media platform that allows your audience to bookmark and share your content.’

 

How to use webinars for your business?

1. Use Webinar as a marketing tool and sales.

In most cases, Webinar is used as part of the business or brand marketing strategy. The webinar is not exclusively for large companies and corporations. They can be successfully used for small businesses, private businesses, and startups. In this case, requesting a webinar subscription allows you to add your email list, mention your products and services at the end to create interest and engagement, as well as follow them later.

 

2. Free content as a tactic

A problem that often appears at the end of a webinar is usually the sales section. It’s not uncommon for business owners to run an “unusual” webinar to create their email list. In this case, all the participants requested was to register the Webinar with their email address.

An alternative to this is to use a social networking platform like YouTube Live, Instagram Live or Facebook Live to own a free webinar and encourage participants to join you on these platforms.

The primary purpose of this type of Webinar is to build relationships with your attendees by providing values instead of focusing on sales.

Once you connect with them on social media, you can continue to join and turn them into email subscribers so you can engage your audience.

 

3. Q&A session

Another way to use Webinar is running a Q&A directly to answer audience questions about your product or service. This type of Webinar works well with products it owns, whether it’s digital or physical. You can not only answer questions about your product but also display products or interact.

The Q&A section is quite useful for authors, filmmakers or musicians to connect with the audience, and also get direct feedback.

 

4. Direct training

If you already have a remote team, Webinar is a great way to train them on new software, guide them through standard operating procedures in your company, update them with the latest changes. And more.

Due to the fact that webinars can be recorded, you do not need to worry about group members being absent; you can simply send a webinar recording to them.

 

5. Interactive interviews

You can also use Webinar to start live interviews, interact with participants. You can give your customers more value by bringing in an expert and exposing your audience when they sign up for Webinar.

 

6. Training and coaching customers

If you have a software company, you can benefit significantly from using Webinar to organize and train your customers. This way, maybe live or pre-setup, but it allows you to eliminate the confusion and frustration encountered from learning new software, then increasing your consumption rate.

 

Are online courses always video?

Almost online courses are video, but some can be live, but still are recorded into a video. Because online courses are more academic, rather than sharing, online learners need the video to hear and note somethings important information during the online lecture. However, lowering interaction with audiences is its disadvantage.

 

What elements (material) can be in an online course?

A dedicated instructor

The role of the instructor during the online learning process is extremely important, as it is a determining factor for the success of the online course. An excellent communicator will increase the engagement between online learners and instructors. To achieve this, you need to prepare a learning management system, including tools for learners quickly and conveniently.

 

A streamlined learning management system

An easy-to-navigate, well-organized, and high-quality online learning website is a must. A well-designed Learning management system will ensure trouble-free tasks during online learning.

 

Content / Material

Besides the ease of using the online learning system, online learners want to have accurate, useful, and reliable materials/ content.

 

Online exams and quizzes

These are indispensable factors in the online learning process. Through online tests and questions, teachers can monitor students’ academic progress as well as evaluate the curriculum to improve their academic skills.

 

Should you choose Webinar or Online Courses?

Through the above analysis, you will see the difference between Webinar and Online courses. So, which image should you choose? The answer depends on your current situation. If you want to aim at sharing knowledge, marketing for certain products and services, a webinar is the right choice. If you are inclined to focus on specific, educational, and academic content, the online course will be suitable.

 

Conclusion

The difference between webinars and online courses will help you and your business make better choices, planning, and strategies, as well as help companies and participants better understand what they need to do and look forward to. Hopefully, this article will help you navigate the Webinar or online course.

 

You might not need a consultant for building an online course, as you have time to course-correct. You don’t have that luxury on a live webinar, and you’ll need to be able to trust your consultant. You should defiantly check out my check-list for choosing a good webinar consultant here…

 


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