Dashboard: Orion Pharma Event (Mar2023) – Stress-reducing updates on everyday behavioural medicine!

This dashboard is for internal use only. Please do not share with others than staff and team members.

Reach

  • E-mail outreach: 5886 e-mails sent
  • Facebook posts: 336 reached
  • LinkedIn Reach: 1001 reached 

Registrants

(digital event registrants only)

436

Attendees

50%
218 attendees


Status

Notes

Title

Stress-reducing updates on everyday behavioural medicine!

Date and time

Wednesday, March, 22, 2023

17.00 to 21.00 CET

The One Key Takeaway

Benefit statement for the first talk:

By understanding the different presentations of pain and treating it as an important disease, everyone can improve their quality of life and well-being, while reducing the negative impact of pain on their daily activities.


Benefit statement for the second talk:

By understanding the impact of stress in diagnosis and treatment, and creating positive interactions with animals to promote good health, individuals can improve their physical, emotional, and cognitive health, leading to a happier and healthier life.

Shareable link

Presenter Profile Photo

Presenter's Credentials

Gonçalo Da Graça Pereira

Diplomat fra European College of Animal Welfare and Behavioural Medicine, Professor og vicepræsident af ESVCE

Programme

19.00 – Noise Anxiety in Dogs by Pernille Blok-Riisom


19.45 – Product presentation by Orion Pharma


20.15 – Practical experiences using Sileo & Aptus Relax by Pernille Blok-Riisom


21.00 – Questions & Answers

Online promotion starts

(plus selected posts)

Technical test

Done on site

Recording

This event will be recorded for internal use only

Attendee Report

Funnel effectiveness

62 % signed up from the Succes I Vet Praksis database

30 % came from your outreach

The rest came directly from my social channels


(Please note that an attendee can visit this landing page more than once. Therefor the total number of visits is higher than i actual number of registered anttendees)

Exit Survey

(See complete details in Attendee Report above)


The feedback on the event was positive with many expressing appreciation for the ability to attend online. However, there were several technical issues with sound and visuals that could be improved for future events. Some attendees had difficulty with the coordination between the speaker and the slides, with delays causing confusion. There were also requests for better sound quality, fewer background noises, and longer lead times for the length of the event. Some attendees had difficulty viewing all the videos, and others felt that the slides were shown too quickly to be useful. Overall, there is a desire for better technology and more materials to take home.

New Ideas

(The idea here is to stop being "clever" and instead use the target audience's own language)


The last question is focused on hitting the main pain points in the target audience. The idea is not to have to be smart but instead reuse the audience's own words.

These can be used for improving slides, events and marketing material. My ideas are below.

What is your biggest challenge right now regarding behaviour assessment in the clinic.


  1. Behaviour Assessment Challenges in Veterinary Clinics: Addressing Fear and Anxiety in Shelter Animals
  2. Creating Low-Stress Clinics: Improving Owner Understanding and Identifying Subtle Signs of Anxiety
  3. Improving Clinic Experience: Assessing Pain
  4. Enhancing Veterinary Education: Prioritizing Behavior Assessment and Diverse Approaches
  5. Small Clinic Challenges: Improving Awareness of Mental State, Using Calming Agents, and Educating Owners
  6. Optimizing Feline Care: Understanding Cat Behavior and Encouraging Home Training
  7. Time Management for Effective Behavioral Consultations.
  8. Effective Communication Behaviour Clinics: Getting The Owner On Board 

Notes

1

I agree with the points here, and I know why this occurred. The microphone I was using picked everything in the room up. For example, there was a woman that was eating from a plate just behind me. You don’t notice when you’re in the room, but at home, small chatter and the sound of paper and plates are very annoying.

2

Also, I now can re-confirm that having the run slides from my computer and not from the software as it was planned is not a good idea. For similar events, I must insist on having videos and slides uploaded in advance. The extra load on the WiFi caused the sound to lag and skip at the bit. 

The responsibility for these two points lies with me and I agree with the critique given.

3

People are missing and are used to recordings. I would consider this as a main focus for digital events in the future.

4

Digital events are challenging when it comes to breaks and lecture time exceeding 90 minutes. While it may seem clever to maximize one event and the speaker, it can be difficult to merge events in this way.

Though I will not be able to help you with this, I do have some ideas I can share for future events if you like.